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Size has less to do with web site maintenance in contrast to time and need. Some online retail businesses choose to handle their own web site management because they want more control and it saves money. The thing to keep in mind is time spent. If you spend three hours a day handling web site maintenance, you may be better served spending that time making sales and product decisions for your e-store and turning the daily operations over to a web site management service. Also, web site management turned over to a professional will ensure your site remains running smoothly.