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There are several avenues available for web site marketing of your online business or e-shop. First you should create a marketing plan, highlighting the demographics you wish to capture in your marketing. Also, you should set up an internet web site marketing budget. Be judicious, but remember every small business website needs advertisement to succeed. Once you have this, you can research and decide how you want to acquire traffic and sales. You can choose to go with an organic search campaign, a pay per click campaign or even media placements on websites. Again, your choices are primarily dependent on your demographics, so plan accordingly.