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About business to business ecommerce: Business to Business ecommerce, or B2B, is set up to bring different online business purchasers and sellers together. If you have an online business, you are looking to purchase more than an average consumer. That's where Business to Consumer (B2C) web applications come in. B2C provides a place for Businesses to sell online to consumers looking to buy one or more of any item. In short, it's all about the volume you are going to purchase.