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Subdomains let you set up URLs like sales.yourdomain.com. These are generally easier for people to remember than yourdomain.com/sales for some reason. Many companies use these to promote certain brands. When you set up subdomains, you can use your web site control panel to set up a totally separate web site or redirect it to some page on your normal web site. Your web site control panel might also offer reports based on your subdomains, so you can monitor traffic and usage of your subdomains. You would still monitor and control these subdomains through a single web control panel.