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Auto responders allow you to set up automatic emails based on various criteria. If you can use your web control panel to set these up, you won't need to pay for this as a separate service. Most people need to see something a few times before they will respond. You'll be able to use your web control panel to set up auto responders to send a series of emails to go out at certain schedules once people have opted-in to your mailing list. Then you can create different emails that will go out at different times. For example, the first day someone signs up for your list, they'll get email #1; the second day email #2; and so forth.