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Ad management solutions run the gamut from very simple ad tracking software to very complex ad management software that can help guide and shape your marketing campaigns. Learn whether text ads, graphic ads, rotating banner ads, or pay-per-click keywords work best for your site. Your goal is to increase your online business ROI and conversions. Don't be sold on just tracking traffic without being able to analyze whether that increased traffic is resulting in sales. Ad management solutions that help you analyze deviations, underperformance, web site usability, and visitor and conversation statistics will help ensure that your money is going to the most productive traffic sources for your site. Set up alternate landing pages for the same ad campaign and track the conversion rates on each, quickly making adjustments as you see which layout and graphics convert the most visitors to customers. Track leads from incoming sources and compare which source provides the highest quality leads for you.