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One difference with ecoupons is that they are generally store-coupons rather than item-coupons. As long as you're not giving away the store with each coupon, you might not care if people to share. In fact, consider adding a "share this with a friend" link so your customers can more easily share coupons with their friends and you can track which customers are bringing in the most customers. Your customers recommendation to their friends is worth more than any discount you're giving away in an ecoupon and word-of-mouth referrals cost you nothing--other than the ecoupon discount.