Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Electronic Coupon Programs and other Shopping Cart topics.
Many customers will be thrilled to receive an electronic coupon that gives them a discount for a future purchase. Make your survey fairly short (unless you're offering a really good coupon!) and make it easy to fill out. If you want to only collect data from existing customers, you can send an email with a URL to your survey. You might also think about asking them at the end of the checkout process if they'd like to take a short survey in exchange for money off their next purchase. The information about your web store will be fresh in their minds that way. It's always a good idea to give people an indication of how long the survey will take so they don't fear getting stuck in an hour-long process.