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There is shopping cart software available that will help you track the success of your affiliates. Use your affiliate program tracking to reward those high performing affiliates. When you have a proven track record of successful affiliiate program tracking, you'll find it easier to recruit top-notch affiliates into your network. Provide them with the tools they need to succeed, such as banner and text links, flexible cookies, multiple payment options, and quality products or services. Make sure you have the means of tracking down fraud claims as well and only allow affiliates with bona fide web sites, since nowadays "steal-ware" can be installed on buyers' computers that essentially steal clicks from some of your affiliates and give the revenue to others.