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Just like companies pay sales people commissions, anyone with an online store can set up their own affiliate service tracking to pay others who send buyers to them. If you want to leverage the Internet, think about having hundreds of sites selling your product rather than just one. Typically, an affiliate site will place a cookie on their visitor's machine. When the visitor then goes to your site and makes a purchase, your software checks for the cookie so it can give credit to the referring site. Because visitors are unlikely to buy the very first time they visit a site, cookies are generally set to expire in 7 days; if the same person comes back to your site without first visiting your affiliate's site, they still get credit for the purchase.