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Taking your ebusiness software beyond the shopping cart

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How can I automatically send emails to people who have bought things from me in the past?

Taking your ebusiness software beyond the shopping cart

A good ebusiness solution will address more than the initial purchase. People who have bought from you once are more likely to buy from you than people who have never bought anything from you. And, interestingly enough, the more recent their purchase the more likely they are to buy from you again. This means you want your ebusiness software to take advantage of this by sending out emails to your customers, telling them about similar items they might like to purchase from you, offering special discounts, or telling them about new items in your online store. An ebusiness solution provider that offers "auto responders" helps increase sales.



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Lynne Christen