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If you don't want a web site, you can use a hosted web store service. However, it is likely your web store will perform better if you have a web site that offers useful information to prospective customers and gives them the feeling that you are a "real" business, with an online presence. Your web site can help attract prospective customers by providing useful free information about something related to the products or services you are selling through your Internet store. Your web site can be something fairly simple and then you can use a hosted turnkey Internet store for the actual shopping cart and payment processing.