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An ecommerce shopping cart that is easy to use, reliable, and provides suggested cross-selling products will help convert visitors to customers. A poorly designed ecommerce internet solution will frustrate your visitors, leading them to abandon their shopping carts before the purchase process is complete. Detailed analysis of your customers and visitors will help you pinpoint problem areas and encourage your visitors to make informed decisions about purchasing your product or service. Tell-a-friend emails make it easy for your customers to encourage their friends to come to your site as well, expanding your customer base.