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You need an online shopping cart if you want to sell items from your web site and collect payment. The best shopping cart software can help you make additional sales as well, by suggesting complementary products after your customer adds an item to the electronic shopping cart. Shopping cart software also keeps track of payment methods, sales tax, shipping information, delivery charges, and more. There are some free shopping cart software solutions but most require your customers have an account with them as well, and not all customers want to do that. If you want to offer coupons and discount codes, keep track of your customers' previous purchases, and automatically send messages to customers about their purchases and special offers, and perhaps handle an affiliate program, you will want to add an electronic shopping cart to your site.