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Ecommerce solutions come in many forms, but they essentially involve the purchase and sale of goods and services online. This happens by using any number of ecommerce solutions that are provided through ecommerce shopping cart solutions and hosted shopping cart solutions. Business to Consumer (B2C) ecommerce allows direct sales online through a retail store. Here, consumers can use the site's online shopping cart solutions to make purchases. Business to Business (B2B) ecommerce allows companies to sell services and products among one other, but these typically use other means than an online shopping cart solution to conduct business. Other ecommerce solutions utilize auctions wherein the final purchase is done, using an ecommerce shopping cart solution. Large retail chains have set up complex online retail sites and need effective ecommerce solutions to guarantee security of credit card information. They also need the reliability of an ecommerce shopping cart solution that will work around the clock. Even small businesses, including freelancers, can use a simple online shopping cart solution to sell their services to consumers.