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The design elements of an ecommerce website play a vital role in its success. One of the first things an ecommerce website design company will do is create an image that demonstrates what the online business represents. They will accomplish this through graphic design, page layout, color, and typeface. The ecommerce website designer may use e-commerce design templates, or they may use a custom look to communicate the image, which should have a consistent, clean, and well-balanced appearance. Another element of an e-commerce website is its content, which must relate to the image and clearly communicate how the site is used, what is for sale, and how to buy the items on the e-commerce website. The third step of creating the online store website design is to support infrastructure that provides easy navigation for people to use the links, use a search function, understand the buttons and menu logic, get to the products, reach a shopping cart, and complete the transaction and ordering information.