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An ecommerce strategy must include a specific plan on how to create your own online store and a description of the entire toolkit that is necessary to build an online store. You can create your own online store with a number of available scripts and software that center on your display settings. In terms of how you create an online store, it should include logo, name, description, and design center tools that help you build your own Internet store. Other key tools that help you build Internet store attention are promotions tools that should be part of your ecommerce strategy, including scripts and software for special offers, add-on offers, auctions, special sales, and e-mail newsletters. Other tools inherent in any ecommerce strategy will be a hosting platform and some sort of back-end platform that handles security, the payment gateway, possible linkage to inventory databases of available product or a catalog system, and a shopping cart mechanism that will have additional functionality for various shipping options.