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E-commerce operations have become so much easier as technology has evolved that pretty much anyone can build an online store. Finding out how to build an online store involves putting a few different components together. You build your own online store by adding a shopping cart, website hosting, website, merchant processing account to handle payments, and some other applications that provide additional security or shipping options. Before you know it, your e-commerce business is ready to go, because it is simply that easy to build your online store. However, many people forget that their e-commerce plan should also include tactics for getting traffic to visit their online store. Because, without online shoppers, it doesn't matter what you did to create your own online store; there will not be an e-commerce business without traffic. To create online stores, you must also include a strategy that pushes that e-commerce business higher up on the search engine ranking. Since it costs a lot to create an online advertising strategy for your e-commerce business, you may want to consider building what is called a niche online store, which will be centered on a less generic product that will be able to rank higher on the major search sites.