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When building an e-commerce business from the ground up, sometimes budgets are tight, so companies search for e-commerce hosting that is cheap or free. Keep in mind that a business should factor in features that are worth spending a bit more on now rather than realizing later that the cheap e-commerce hosting actually cost more money because of downtime, lost customers, decreased revenue, and technical support. In the end, that cheap e-commerce web hosting might end up costing more than if you had selected an affordable e-commerce solution that was not necessarily the cheapest on the e-commerce hosting web directory of companies. However, if you opt for affordable e-commerce hosting that came through a referral or as a recommendation from an ecommerce colleague, the reliability, service level, number of features inclusive in the price, and level of professionalism that comes with that e-commerce hosting decision becomes the best deal.