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As you set up your new shopping cart using your ecommerce solutions software, you may be feeling like you are missing something. Don't other people have sites with a bit more excitement? You may be thinking of a splash page. The fact is splash pages are not recommended for SEO purposes, and may distract a user from purchase because it's not directly attributed to shopping and adds an extra click to access the point of sale.
Splash pages are like decoration on a cake. It isn't essential and distracts from the cake's taste. So remember that:
•If sales go down, the page may be hurting you instead of helping. Some goods and services simply don't benefit from a splash page.
•The shopping cart should never be more than one click from the front page of the site.