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Opt-in email software can help you build a successful email marketing campaign. But you need to make sure you follow some basic rules to make sure you build a reputation as a trustworthy email marketer:
* Your email lists should always be opt-in, with customers choosing to receive emails from you. If you send unsolicited emails, you risk developing a reputation as a spammer.
* Constantly check your email lists to see who has asked to unsubscribe and make sure you are quick to act on any unsubscribe requests.