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Anyone looking for a complete online sales solution can't ignore EBay. Millions of people buy and sell on EBay every day. There are more millions of browsers -- even better, browsers actually seeking out niche products. And EBay, together with its merchant account provider brothers at PayPal, make it extremely easy to set up a turnkey solution. One disadvantage: You can't really create your own web identity with EBay, since you need to use their pre-determined designs. But if you are a beginning, or casual, online merchant, EBay is one of the easiest online sales solutions out there.