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One area where Paypal -- the ecommerce shopping cart software giant from EBay -- hasn't been hugely successful is with online digital delivery of content. Digital delivery can be tricky. You need to make sure no one gets to your digital content before they pay for it. And then once paid up, you need to make sure you give access only to what's been paid for. According to web reports, PayPal is in the process of developing a digital drop box, which will make online delivery easier. The idea is that a merchant can drop digital content onto the secure Paypal server, where it can then be accessed by clients as part of an overall online digital delivery system. If it works, this could be a huge leap forward for Paypal and online digital delivery in general.
|Sheri Ann Richerson|