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Google has jumped out in front of the ecommerce provider pack with its combination of AdWords, AdSense and Google Checkout. But fellow tech giants Yahoo and Microsoft are ready to battle right back. Both are making big jumps into paid search as ecommerce. Yahoo Small Business Hosting has recently joined forces with blog software innovator Moveable Type to offer a complete, browser-based ecommerce web-building tool. Microsoft, meanwhile, promises to make a big jump into paid search with integrated ecommerce as it introduces its Windows Live products this year. The good news for consumers is this: As the giant ecommerce providers compete, the product lines offer more for less. There's never been a better time to choose an ecommerce provider.