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With technological advances like public APIs, content-sharing networks (MySpace, for example) and video blogging, affiliate marketing solutions have become much more popular and lucrative than they were in the past. If you're an online merchant who hasn't paid much attention to affiliate marketing in the past, it's time to start studying up on it again. Some companies are even finding it worthwhile to hire a full-time affiliate marketing manager. Networking and content sharing is a huge component of Web 2.0 and affiliate marketing fits in perfectly with this way of thinking.