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Choose the right web host and you can often find free automatic responder services. Automatic responders send pre-targeted emails out automatically based on specific email queries made through the web site. These can be extremely helpful to anyone trying to run a busy e-commerce site with minimal human help. These free automatic responders aren't going to offer the industrial strength of specific automatic responder software that you can purchase on your own. On the other hand, it's a great way to find out if they work for you before dropping a lot of money on the software.