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Can a blogger be a successful affiliate for a larger Internet merchant? It sounds like a natural fit. The best bloggers attract audiences in niche subjects, the kind of subjects that might prompt blog readers to click through and buy books and other merchandise about that subject. But, so far, it doesn't seem to have happened. This is because most blogs don't attract the numbers to prompt large-scale affiliate success. And those blogs that do get big numbers are most often part of larger networks that make money from traditional advertising, rather than affiliate marketing.