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The Web 2.0 movement, with content-based networking becoming a dominant force, can be harnessed to help your ad campaign tracking, rather than hurt it. For example, there are now RSS ad syndication services. Own a blog with a popular RSS feed, you can consider using an RSS syndicating service to run ads on it. Or if you're a marketer, looking to find new methods of reaching targeted readers, you can buy space on an RSS feed. Either way, the campaign tracking is built-in, so you'll know exactly who's seeing the ads.