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The one thing everyone can agree on about the growth of the online digital delivery market is that it's big and getting much bigger every day. In-Stat says downloaded music will sell more than physical media bought online by 2007. According to Forrester Research, 12 million US households will be listening to podcasts by the end of the decade. By 2008, software delivered digitally will match the boxed software market and continue to grow, says Digital River. So what does this mean to you, a would-be ecommerce merchant? It means you need to pay attention to the idea of onine digital delivery not matter what you're selling now, since it's likely to be significantly affected by online digital delivery in the future.