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Many ecommerce shopping carts allow a merchant to sell content through online digital delivery. In front of the firewall, a potential buyer agrees to buy some online digital content and is processed through the shopping cart software and payment gateway. Make sure your software creates a unique URL for the digital download site when it allows a user in. Otherwise, once the URL is known, it would be easy to get around the payment process and go directly to the digital download site. This would be a big security hole and a potential money loss.