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Email is a great customer-outreach tool, but writing and sending dozens, or hundreds, or thousands of customer emails every day ranges from difficult to impossible and can take you away from more important parts of running your business. Automated email responders can make a big difference. Having an autoresponder as part of your online sales solution allows you to create and automatically send pre-written emails in response to specific customer requests. Often, autoresponder software can also be used as simple mailing list software, allowing you to create and automate the sending of emails to specific groups of customers. Email can be a very effective part of your overall online sales solution. Just remember to always allow your customers to opt-in and opt-out of mailing lists.