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Good ecommerce shopping cart software -- either web-based, or boxed or custom software -- includes a shopping cart merchant account, a payment gateway and secure server, but also includes components that help businesses perform critical marketing tasks: prospecting, follow-ups, affiliate or reseller programs. It's easy to find ecommerce shopping cart software that integrates some or all of these components as part of a single ecommerce software solution. Or you can pick and choose your own for a locally hosted software solution.