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What's the fastest growing segment of the online world? It's mobile communications, where ads are just starting to appear in MMS, videos and mobile websites. So how can you perform ad campaign tracking with these ads? New software has just been released over the past few months to allow ad agencies to place and track ads with mobile content providers. It's the next frontier and if you're considering ad campaign software, it shouldn't be ignored.
|Jennifer Mathes, Ph.D.|