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Follow the Script

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How can I get better tracking than Analytics from a Google campaign?

Follow the Script

If you want to do serious ad campaign tracking of a Google paid search ad, but Google Analytics doesn't do enough for you, there are lots of other ad tracking software options for obtaining detailed tracking of how your Google campaign is affecting your site. Most of these options, however, require server-level access to install a script. So unless you're running your own server, you're going to have to either ask your hosting company to install the script for you or find a host that already provides the scripts.

   

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Susan Sayour