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Tracking pay-per-click search engine advertising is relatively easy, using ad tracking software provided online by Google, MSN or Yahoo. Tracking click fraud is harder. Click fraud occurs when someone clicks on your search engine text ad with intent to drive up your costs without any benefit. It can really mess up your ad campaign tracking, let alone your budget. All three of the major search engines watch for click fraud and can surprise customers with a refund if fraud is detected. But you can also track it yourself with a tool like Adwatcher, which integrates click fraud tracking with its ad campaign tracking software. Adwatcher gets good reviews all around for its click fraud detection, as well as overall ad tracking.
|Jennifer Mathes, Ph.D.|