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Waiting for 'Panama'

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What's Yahoo's 'Project Panama'?

Waiting for 'Panama'

If you ever wondered about the success of online advertising, look at the battle brewing between Google, MSN and Yahoo for dominance in search engine advertising placement and ad campaign tracking. MSN releases AdCenter and Yahoo is following up with its own third-generation platform, currently known as "Project Panama." Project Panama, a complete upgrade to Yahoo's ad placement and ad tracking software, is set to be released sometime in 2006. Panama will improve on Yahoo's current ad placement and ad campaign tracking interface with features like local targeting and multiple ads linked to multiple keywords.

   

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Lynne Christen