Listen to 300+ podcasts by best-selling authors, published Wednesday, 4pm EST!

MSN Strikes Back with AdCenter

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Ad Management Software and other Shopping Cart topics.

What is Microsoft's AdCenter?

MSN Strikes Back with AdCenter

In 2006, more than $15 billion is expected to be spent on online advertising, according to research firm eMarketer, with Google and Yahoo cashing in on up to 45 percent of the profits. Microsoft wants in, too, which is why it recently released MSN AdCenter online ad placement and ad campaign tracking software. Microsoft is placing big bets on MSN search, and with AdCenter can now compete with Google for context-based ads and the ad tracking software that goes with it. And MSN has a secret weapon -- user data from Passport and other MSN products that can be used to allow buyers to segment ads by demographic. Who will win? Stay tuned for what's likely to be an epic battle.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Shopping Cart Tip Site? Request a Tip Now!


Guru Spotlight
Linda Handiak