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Besides software, the key to managing an affiliate program is to help make their job as easy as possible. Remember, these affiliates came to you because they believe they can sell your product and make money. So here are some things you can do to help them make money for both of you:
* Get good software to help you effectively manage the program. You want to be able to help them make orders, answer questions and get payments with little to no interaction on your part.
* Give them good sales material. Even better, give them access to a private sales web site with downloadable sales collateral.
* Communicate. Write regular emails to your affiliate list. Call particularly successful affiliates and congratulate them.
* Take care of your affiliates. Listen to them and try to meet their needs as efficiently as possible.
|Jennifer Mathes, Ph.D.|