August 6, 2010, Newsletter Issue #260: Conduct Automated Market Research

Tip of the Week

Say you want to try out some customer deals on your online store but you want to see if, for example, your customers respond better to one proposed marketing deal rather than another. Split testing, also known as A/B Testing, is software that allows a web site owner to send site customers randomly to two different test pages and then test and record the response rates against each other. The customers don't know the difference as they shop. They all click on the same link, but the split testing software sends them to different, pre-chosen pages and allows the site owner to monitor specific behaviors on those pages.

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