Scalability in your ebusiness software is critical to your ultimate success as an ebusiness. Remember, you expect your business to grow over time. You don't want to be stuck with an ecommerce shopping cart solution that can't grow with you. If you go with the ASP model, it's usually relatively easy to upgrade to a more robust and full-featured plan. If you go with the software model, make sure it either has everything you need to start -- affiliate system, email responders, ad trackers -- or that it has modules for these services that can be added at a later date.
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