How fast is online advertising growing? According to CNet, the online ad market is expected to grow by 24 percent in 2006 with a long way to go, since online is still only 5 percent of the total media market. Why is this happening now? Lots of reasons -- decent economy, growing online readership. But a big reason is because ad tracking software has become much better, allowing advertisers to truly do the detailed ad campaign tracking that promised since the mid-90s.
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