You'll need some web store software to build your Internet store. There are several components and you can pick each one individually or buy a turnkey internet store. The components include shopping cart software, a merchant account and/or payment gateway, and a means of fulfilling your orders, depending on whether you are selling hard goods or e-goods, including online memberships. You also will need to decide whether your Internet store will be hosted on your own web site or as part of service elsewhere.
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