Despite all the other cool stuff you may have on your web site, if your ebusiness solution makes it hard on the user to buy things, they'll leave and buy elsewhere. Make the shopping experience as easy to use as possible. Amazingly enough, when online shoppers are polled they typically list ease of use as a higher criteria than low prices when they need to use ebusiness software. Customer satisfaction goes down the more pages they have to view to make their purchase so streamline your shopping experience. First, make sure your customers can find what they want to buy. Make sure the way to your shopping cart itself is clearly labeled and easy to find. Make sure the pricing is communicated as early as possible, including sales tax and shipping information so your customers can evaluate the total cost upfront.
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