While newsletters are an excellent way to keep contact with your internet business customers, it really only scratches the surface of what you need to do to nurture your customer relationship. With a customer relationship management package, you can take your relationship and business web site to new heights. What is CRM you ask? CRM software allows you to manage all facets of your customer relationship (including a newsletter mailing list) but with exacting detail. Imagine being able to take customers who purchased a specific set of products from your e-shop and send them a specific newsletter. With the right CRM solution, you can!
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