About email marketing: Most small businesses consider email an excellent way to keep in touch with your customer, but did you know it's a great way to build a customer base? By collecting email addresses of visitors to your website, you are creating an email marketing campaign! Remember, there are spam laws and you should make sure the emails are both wanted and informative, but sending your mailing list a monthly newsletter with special deals you are offering is a great start to direct email marketing.
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