December 29, 2006, Newsletter Issue #75: Send the word, but send it at the right time.

Tip of the Week

For email campaigns, the best time of day to send your direct email marketing is early in the morning between Tuesday and Thursday. The logic is this: People are bogged down on Mondays with mail from over the weekend, and on Fridays they are wrapping up the previous week. Another thing to remember is to avoid mailing on holidays as people generally are away from their computers. Set your schedule for email campaigns early, and avoid late December and early January in your email marketing.

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Lynne Christen