For standard database driven websites, you will need at least 3 types of templates; one for your products, one for your content and one for your home page. A web site database will put the content and products in the page according to how it is laid out. The database design should reflect options for different types of data (i.e.: knowing content from products) and the templates themselves should be optimized to bring in as much traffic as possible based on the keywords for that particular template. Again, depending on your needs, you may find you want more than just one template for your items. Multiple templates serve as good visual cues for product categories and product lines your online business sells.
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